Led Zeppelin and Deep Purple in particular influenced the next generation of bands in the 1970s and 1980s, including AC/DC, Scorpions and Kiss. With the glamorous appearances of Slade, Glam Rock began to establish itself in the early 1970s. His creepy lyrics are to be understood as black humor. Alice Cooper devoted himself to "shock rock" and set new standards in terms of effort: he used guillotines and gallows in his concerts. The band Nazareth appeared in the media rather as down-to-earth rockers from the working class, who often told stories from the street in their songs - often lyrics about crime and street gangs. Led Zeppelin are regarded today as one of the most important groups of blues-influenced hard rock. Deep Purple as well as Uriah Heep showed first approaches towards progressive rock through their classical influences. Later, well-known formations such as Deep Purple, Led Zeppelin, Uriah Heep, Alice Cooper, Nazareth and Black Sabbath shaped the hard rock of the early days. The Beatles also processed certain elements of the music style developing at that time in 1968 in „ Helter Skelter“, the „ Yer Blues“ from the White Album and some other songs. The songs of British bands like „You Really Got Me“ by the Kinks (1964), „My Generation“ by the Who (1965) and „I Can't Get No Satisfaction“ by the Rolling Stones (1965) anticipated elements of hard rock. In the mid-1960s, English and American blues and rock bands began to change traditional rock'n'roll by modifying their music with bass-heavy sounds, lashing guitar riffs, dominating drums and an often eye-catching frontman in tight pants. From the end of the 1960s to the beginning of the 1990s, the genre gained particular popularity. The style was also influenced by the beat music of the 1960s.
In technical terms, the term is more narrowly defined and describes a musical style whose roots lie in various genres such as psychedelic rock of the 1960s, blues rock and rock 'n' roll. Hard rock is often used as an umbrella term for a number of styles of rock music such as punk, grunge and industrial rock to distinguish them from styles such as pop rock. Hard rock is a harder style of rock music.
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